Prof. Peter Zweifel & Door Vonk - Digital innovation - from theory into practice!

MAP - Market Access Podcast

15-11-2021 • 1 Std. 1 Min.

In this Podcast episode, Dr. Stefan Walzer is discussing innovation theory from an economics perspective together with Prof. Peter Zweifel from the University of Zürich. Afterwards theory will be confronted with real life! Door Vonk talsk about founding the company „Tired of Cancer“ in the context of innovation theory. Take the chance to stay connected and subscribe with your favorite podcasting platform. For more information about MArS Market Access and Pricing Strategy visit: (