Ana Zucato / Noh on taking risk, building diverse organization from scratch and unique challenges of launching consumer fintech products in Brazil

The J Curve with Olga Maslikhova

05-07-2022 • 33 Min.

Tuesday, July 5: For this episode of the J Curve I am thrilled to bring you my conversation with Ana Zucato,  founder and CEO ar Noh, a Brazilian fintech operating in shared finance space that has recently raised $3M seed funding from the Ikes of Kindred Ventures, Positive Ventures, Twitter co-founder Biz Stone and The Twenty Minute VC by Harry Stebbings.
Prior to founding Noh, Ana worked at Intuit, Truora and GuiaBolso.

In today's episode we will learn:
1) What are the unique challenges of launching consumer-focused fintech products in Brazil?
2) What are three things founders should NOT be doing while fundraising?
3) What are the ultimate advantages of building a diverse organization from day zero?
4) What are the creative go-to-market strategies Noh used to launch its product in Brazil?
5) How did the Brazilian fintech market evolve over the last decade?

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