#WTF17 - Caroline York - Gusto Collective - Asia’s first #BrandTech holding company

What The FinTech by Medhy Souidi

18-10-2022 • 39 Min.

Asia’s first BrandTech holding company. Powered by technology, we deliver best-in-class storytelling and immersive experiences to drive value and growth for brands.  Gusto Collective is a leading player in developing the future of customer engagement and high-impact communication products that are increasingly operating within the spheres of AR/ VR, the metaverse and Web 3.

With a team of more than 170 and offices in Shanghai, Hong Kong, Singapore and London, we represent some of the world’s most celebrated luxury and premium brands. Our clients include Harrods, Canada Goose, Swire Hotels, Estee Lauder Companies, CSL, DFI Retail Group, Tourism Australia and LVMH.

Founded in January 2020 by Aaron Lau, a renowned technology and marketing veteran, Gusto Collective has raised more than 23 million in funding to date and has been recognized as “Forbes Asia 100 to Watch” 2022. We are Gustodians — a group of creative storytellers, nerdy data scientists and geeky technologists, who love to create, build and activate innovations that change the traditional world of marketing.


Website: https://www.thisisgusto.com/


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