For our podcast The Voice of Converting, we spoke with Julia Fuhrmann and Patricia Sailer. Julia Fuhrmann is Systemic Advisor for Digital Transformation & Sustainable Organisation Development, while Patricia Sailer is Owner of INSUI GmbH - Digital Transformation Consult & INSUI Online Shop “Natural Healthy”. A conversation about the digital potential of SMEs. Achieving strategic goals With our two guests, we are talking about the question of where, when and how the possibilities of digitalisation can be useful for a company's strategic goals. With over 22 years of experience in digitalisation, Fuhrmann and Sailer boast a systemic understanding of the issue at hand, which is the basis for obtaining answers that can also be implemented in practice.