The Mitzvah Campaign of Kosher The mitzvah to observe the Torah’s dietary laws of eating kosher are all-encompassing in daily living. The campaign to encourage our fellow Jews to go Kosher – on a practical level – focuses on keeping a kosher kitchen. Explore the unique quality of this mitzvah and why it’s critical to the Jewish experience. *** The Lubavitcher Rebbe initiated a now famous mitzvah campaign to awaken and vitalize the Jewish soul. Learn what’s special about these ten mitzvahs that have the extraordinary ability to ignite the Jewish spark within and transform the world at large.