The Mitzvah Campaign of Tzedakah The Rebbe’s mitzvah campaign of Tzedaka places great emphasis on everyone having a pushka (charity box), and ensuring it’s prominently displayed. This class endeavors to crystalize why this is so important in reclaiming a lost Jewish art. *** The Lubavitcher Rebbe initiated a now famous mitzvah campaign to awaken and vitalize the Jewish soul. Learn what’s special about these ten mitzvahs that have the extraordinary ability to ignite the Jewish spark within and transform the world at large.